Marketing campaign for the Canada Goose x OVO FW19 collaboration
October’s Very Own (OVO) is a Toronto-based streetwear brand best known by association of one of its founders – Drake. Canada Goose and OVO partnered for the 9th time to release a ‘High Vis’ collaboration, which sold out in minutes.
By the Numbers
•Web traffic was 483% above target with 20,000 people coming to the page at the time of launch
•Social engagement was 253% above average
•All styles sold out in 20 minutes on Canadian ecommerce
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