Sydney is a brand strategist and community builder motivated to engage consumers in the evolving retail landscape. She has experience leading global product launches that sell out within minutes, developing brand strategies that drive impact, and building tight knit communities - big or small.
Global campaigns :
Canada Goose x juun.j
Canada Goose x OVO
Canada Goose x MEDICOM x PBI
Canada Goose x Concepts Multiple New Product Launches for The Ordinary DECIEM’s Slowvember & Take Back Friday
+ more
WORK EXPERIENCE :
Currently: Sr. Brand Manager, The Ordinary | DECIEM | Toronto Brand Experience Manager | DECIEM | Toronto
Brand Marketing Specialist | Canada Goose | Toronto
Product Marketing Specialist | Canada Goose | Toronto
Marketing Coordinator | Clarks Shoes | Toronto
Community Manager | Mercer Warehouse | Edmonton
Education:
BSc. Textile Sciences & Fashion Marketing
University of Alberta | Edmonton
Certificate in Leadership University of Alberta | Edmonton