Marketing execution for the Canada Goose x juun.j collaboration in FW19.
With his first collection released in 2007, Korea-based juun.j has since gained notoriety as a key player in the fashion world. Known for his minimal yet structured aesthetic, juun.j takes a modern approach to fashion. Debuting on the runway at Paris Fashion Week , juun.j deconstructed iconic Canada Goose styles to create a four piece capsule collection.
By the Numbers
•600+ SKUs sold out in first day
•2.5 billion media impressions
•Carefully orchestrated drop moment with 10 global influential wholesale accounts
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