Canada Goose, MEDICOM TOY and Polar Bears International partnered to release a limited-edition BE@RBRICK figurine. Launched on International Polar Bears Day, this highly sought after collectors item saw a portion of the proceeds donated to Polar Bears International to support the conservation of polar bears.
By the Numbers
•Record breaking sell-through
•Sold out in 5 seconds on Tmall. 2,000 additional customers had the bear in their carts at time of sell-out
•Pre-sold in all retail stores before launch
•Sold out in Canada and US ecommerce in under an hour
•3.7 billion media impressions
Press